User experience
Reconstruct what the user saw and did, then examine how design shaped attention and judgment.
Independent Product Notes
ABOUT THESE NOTES
Learning product management starts with observing one product carefully.
I am building product judgment by taking apart one real experience at a time.
These are not feature summaries or aesthetic scores. Each teardown begins with a concrete interaction and turns an initial intuition into a product question that can be discussed and tested.
My analysis framework
04 / LENSESBusiness strategy
Ask which objective the product action serves and how short-term conversion trades off against long-term positioning.
Data validation
Turn intuition into a testable question, measure true incrementality, and define experience and fulfillment guardrails.
Multi-sided value
Look at users, merchants, the platform, and fulfillment workers to understand how benefits and pressure are distributed.
What we see is a button, a number, and a coupon. What we need to understand is the behavior, transaction mechanism, and strategic choice behind them.Explore the teardowns